http://lauraafoster.com Laura Foster Mon, 03 Jun 2013 21:53:58 +0000 http://lauraafoster.com en http://lauraafoster.com/Hitchcock http://lauraafoster.com/following/lauraafoster.com/Hitchcock Mon, 03 Jun 2013 21:53:58 +0000 Laura Foster 5311509 <img src="http://payload150.cargocollective.com/1/2/81558/5311509/02.jpg" width="670" height="428" width_o="1600" height_o="1024" src_o="http://payload150.cargocollective.com/1/2/81558/5311509/02_o.jpg" data-mid="31039600" border="0" align="left"/><img src="http://payload150.cargocollective.com/1/2/81558/5311509/03.jpg" width="670" height="428" width_o="1600" height_o="1024" src_o="http://payload150.cargocollective.com/1/2/81558/5311509/03_o.jpg" data-mid="31039601" border="0" align="left"/><img src="http://payload150.cargocollective.com/1/2/81558/5311509/04.jpg" width="670" height="428" width_o="1600" height_o="1024" src_o="http://payload150.cargocollective.com/1/2/81558/5311509/04_o.jpg" data-mid="31039602" border="0" align="left"/> AvatarLabs Associate Creative Director: Chris Chung Art Director: Laura Foster Original Skin Concepts <img src="http://payload150.cargocollective.com/1/2/81558/5311509/hitch_skins_indiewire.jpg" width="670" height="558" width_o="1695" height_o="1414" src_o="http://payload150.cargocollective.com/1/2/81558/5311509/hitch_skins_indiewire_o.jpg" data-mid="31039633" border="0" align="left"/><img src="http://payload150.cargocollective.com/1/2/81558/5311509/hitch_skins_nymag.jpg" width="670" height="558" width_o="1695" height_o="1414" src_o="http://payload150.cargocollective.com/1/2/81558/5311509/hitch_skins_nymag_o.jpg" data-mid="31039740" border="0" align="left"/> Final Skins <img src="http://payload150.cargocollective.com/1/2/81558/5311509/hitch_iPad_01.jpg" width="670" height="869" width_o="922" height_o="1196" src_o="http://payload150.cargocollective.com/1/2/81558/5311509/hitch_iPad_01_o.jpg" data-mid="31039628" border="0" align="left"/><img src="http://payload150.cargocollective.com/1/2/81558/5311509/hitch_iPad_02.jpg" width="670" height="586" width_o="1600" height_o="1400" src_o="http://payload150.cargocollective.com/1/2/81558/5311509/hitch_iPad_02_o.jpg" data-mid="31039822" border="0" align="left"/> Final iPad Skins AvatarLabs Associate Creative Director: Chris Chung Art Director: Laura Foster Original Skin Concepts ... http://lauraafoster.com/After-Earth-Ranger-Training-Game http://lauraafoster.com/following/lauraafoster.com/After-Earth-Ranger-Training-Game Sun, 02 Jun 2013 21:42:16 +0000 Laura Foster 5717117 AvatarLabs Art Director: MichelleAnne Grepo Designer: Laura Foster <img src="http://payload170.cargocollective.com/1/2/81558/5717117/AE_CardIcons.jpg" width="385" height="160" width_o="385" height_o="160" src_o="http://payload170.cargocollective.com/1/2/81558/5717117/AE_CardIcons_o.jpg" data-mid="30882352" border="0" align="left"/><img src="http://payload170.cargocollective.com/1/2/81558/5717117/ae_carddesigns_01.jpg" width="670" height="293" width_o="824" height_o="361" src_o="http://payload170.cargocollective.com/1/2/81558/5717117/ae_carddesigns_01_o.jpg" data-mid="30882473" border="0" align="left"/><img src="http://payload170.cargocollective.com/1/2/81558/5717117/ae_carddesigns_02.jpg" width="670" height="293" width_o="824" height_o="361" src_o="http://payload170.cargocollective.com/1/2/81558/5717117/ae_carddesigns_02_o.jpg" data-mid="30882479" border="0" align="left"/><img src="http://payload170.cargocollective.com/1/2/81558/5717117/ae_solitaire_monitor_01.jpg" width="670" height="548" width_o="902" height_o="738" src_o="http://payload170.cargocollective.com/1/2/81558/5717117/ae_solitaire_monitor_01_o.jpg" data-mid="30882278" border="0" align="left"/><img src="http://payload170.cargocollective.com/1/2/81558/5717117/ae_solitaire_monitor_02.jpg" width="670" height="548" width_o="902" height_o="738" src_o="http://payload170.cargocollective.com/1/2/81558/5717117/ae_solitaire_monitor_02_o.jpg" data-mid="30882282" border="0" align="left"/> Play the Game AvatarLabs Art Director: MichelleAnne Grepo Designer: Laura Foster Play the Game http://lauraafoster.com/December-To-Remember http://lauraafoster.com/following/lauraafoster.com/December-To-Remember Mon, 01 Apr 2013 20:15:31 +0000 Laura Foster 2215861 Team One Art Director: Laura Foster Copywriter: Shepard Wallace Objective: Create point of sale, direct mail and Pandora assets for the Lexus December Sales Event. Strategy: In keeping with Lexus brand standards, we created these pieces to bring the magic of the holidays to Lexus. <img src="http://payload.cargocollective.com/1/2/81558/2215861/Screen shot 2011-11-05 at 10.22.42 AM.png" width="670" height="150" width_o="1366" height_o="307" src_o="http://payload.cargocollective.com/1/2/81558/2215861/Screen shot 2011-11-05 at 10.22.42 AM_o.png" data-mid="11304326" border="0" align="left"/> 15' x 3' Service Banner <img src="http://payload.cargocollective.com/1/2/81558/2215861/Gift Tag.jpg" width="670" height="340" width_o="2048" height_o="1041" src_o="http://payload.cargocollective.com/1/2/81558/2215861/Gift Tag_o.jpg" data-mid="11304300" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/2215861/Gift Tag BACK.jpg" width="670" height="340" width_o="2048" height_o="1041" src_o="http://payload.cargocollective.com/1/2/81558/2215861/Gift Tag BACK_o.jpg" data-mid="11304298" border="0" align="left"/> Over-sized Gift Tags for the large bows Front <img src="http://payload.cargocollective.com/1/2/81558/2215861/License Plate.jpg" width="670" height="348" width_o="2048" height_o="1064" src_o="http://payload.cargocollective.com/1/2/81558/2215861/License Plate_o.jpg" data-mid="11304304" border="0" align="left"/> Back License Plate <img src="http://payload.cargocollective.com/1/2/81558/2215861/Mirror Hanger.jpg" width="670" height="824" width_o="1950" height_o="2400" src_o="http://payload.cargocollective.com/1/2/81558/2215861/Mirror Hanger_o.jpg" data-mid="11304311" border="0" align="left"/> Snow globe 3D effect Mirror Hanger <img src="http://payload.cargocollective.com/1/2/81558/2215861/front.jpg" width="670" height="446" width_o="1800" height_o="1200" src_o="http://payload.cargocollective.com/1/2/81558/2215861/front_o.jpg" data-mid="11304317" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/2215861/Card BACK.jpg" width="670" height="446" width_o="1800" height_o="1200" src_o="http://payload.cargocollective.com/1/2/81558/2215861/Card BACK_o.jpg" data-mid="11304314" border="0" align="left"/> Lexus Holiday Card Front Back <img src="http://payload.cargocollective.com/1/2/81558/2215861/satinslipstogether.jpg" width="576" height="720" width_o="576" height_o="720" src_o="http://payload.cargocollective.com/1/2/81558/2215861/satinslipstogether_o.jpg" data-mid="11304770" border="0" align="left"/> Satin Slip Front & Back <img src="http://payload.cargocollective.com/1/2/81558/2215861/beginbanner.jpg" width="670" height="377" width_o="1440" height_o="812" src_o="http://payload.cargocollective.com/1/2/81558/2215861/beginbanner_o.jpg" data-mid="11305392" border="0" align="left"/> Pandora Call to Channel Banner & Skin <img src="http://payload.cargocollective.com/1/2/81558/2215861/bannerweather.jpg" width="670" height="377" width_o="1440" height_o="812" src_o="http://payload.cargocollective.com/1/2/81558/2215861/bannerweather_o.jpg" data-mid="11305407" border="0" align="left"/> Pandora Channel Banner & Skin <img src="http://payload.cargocollective.com/1/2/81558/2215861/DSE_appleproducts.jpg" width="670" height="362" width_o="1332" height_o="720" src_o="http://payload.cargocollective.com/1/2/81558/2215861/DSE_appleproducts_o.jpg" data-mid="11305811" border="0" align="left"/> Pandora tiles for iPad and iPhone Team One Art Director: Laura Foster Copywriter: Shepard Wallace Objective: Create point of sale, direct mail and Pandora assets for the Lexus December Sales Event.... http://lauraafoster.com/Lexus http://lauraafoster.com/following/lauraafoster.com/Lexus Thu, 27 Oct 2011 17:56:41 +0000 Laura Foster 1259614 <img src="http://payload.cargocollective.com/1/2/81558/1259614/FBLexus.jpg" width="670" height="548" width_o="902" height_o="738" src_o="http://payload.cargocollective.com/1/2/81558/1259614/FBLexus_o.jpg" data-mid="11316383" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259614/Screen shot 2011-11-06 at 12.16.06 AM.png" width="360" height="627" width_o="360" height_o="627" src_o="http://payload.cargocollective.com/1/2/81558/1259614/Screen shot 2011-11-06 at 12.16.06 AM_o.png" data-mid="11316386" border="0" align="left"/> Team One Engineering Amazing Facebook Tab Art Direction: Laura Foster Objective: Design a new layout for the Engineering Amazing tab. Strategy: Using previous layouts, I highlighted the LFA using light rays and kept everything dark so the layout wouldn't become too chaotic. <img src="http://payload.cargocollective.com/1/2/81558/1259614/hybrid.jpg" width="540" height="799" width_o="540" height_o="799" src_o="http://payload.cargocollective.com/1/2/81558/1259614/hybrid_o.jpg" data-mid="11316499" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259614/CT.jpg" width="540" height="800" width_o="540" height_o="800" src_o="http://payload.cargocollective.com/1/2/81558/1259614/CT_o.jpg" data-mid="11316500" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259614/LS.jpg" width="540" height="800" width_o="540" height_o="800" src_o="http://payload.cargocollective.com/1/2/81558/1259614/LS_o.jpg" data-mid="11316501" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259614/RX.jpg" width="540" height="800" width_o="540" height_o="800" src_o="http://payload.cargocollective.com/1/2/81558/1259614/RX_o.jpg" data-mid="11316502" border="0" align="left"/> Promotional posters at the Environmental Media Association Awards Art Direction: Laura Foster Copywriter: Shepard Wallace Objective: Use media space at the Warner Bro's lot to promote Lexus' sponsorship of the EMA awards. Strategy: Four posters were designed to mimic movie designs. We used the Lexus' three popular hybrids as "characters" and the Lexus Hybrid logo as the informative leader poster. Team One Engineering Amazing Facebook Tab Art Direction: Laura Foster Objective: Design a new layout for the Engineering Amazing tab. Strategy: Using previous... http://lauraafoster.com/Earth-Hour-2010 http://lauraafoster.com/following/lauraafoster.com/Earth-Hour-2010 Sat, 30 Apr 2011 00:48:33 +0000 Laura Foster 1003538 <img src="http://payload.cargocollective.com/1/2/81558/1003538/EarthPosterinplace1.jpg" width="648" height="842" width_o="648" height_o="842" src_o="http://payload.cargocollective.com/1/2/81558/1003538/EarthPosterinplace1_o.jpg" data-mid="11316197" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1003538/Earthhourwebsitedomain_2.jpg" width="670" height="548" width_o="902" height_o="738" src_o="http://payload.cargocollective.com/1/2/81558/1003538/Earthhourwebsitedomain_2_o.jpg" data-mid="11316236" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1003538/Earthhourwebsitepictures.jpg" width="670" height="548" width_o="902" height_o="738" src_o="http://payload.cargocollective.com/1/2/81558/1003538/Earthhourwebsitepictures_o.jpg" data-mid="11315111" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1003538/Earthhourbanners.jpg" width="670" height="548" width_o="902" height_o="738" src_o="http://payload.cargocollective.com/1/2/81558/1003538/Earthhourbanners_o.jpg" data-mid="11316045" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1003538/Earthhourbanners1.jpg" width="670" height="548" width_o="902" height_o="738" src_o="http://payload.cargocollective.com/1/2/81558/1003538/Earthhourbanners1_o.jpg" data-mid="11315738" border="0" align="left"/> Student Work Art Direction and Copywriting: Laura Foster Media: P.O.S., Web, Microsite Objective: Use technology platforms to promote Earth Hour 2010. Strategy: This concept came out of the insight that city kids rarely see the stars because of light pollution. Co-branding Earth Hour 2010 with the iPhone application Star Walk provided a rare opportunity for users to see the stars, as well as map them out. The microsite further expands on this relationship, allowing consumers to download the app for free during the Earth Hour. The banners interact with the page. When it first loads, the page is darkened. A slider in the corner allows the user to slide the page from dark to light, further drawing attention to the action that defines Earth Hour. Student Work Art Direction and Copywriting: Laura Foster Media: P.O.S., Web, Microsite Objective: Use technology platforms to promote Earth Hour 2010. ... http://lauraafoster.com/Dr-G-Medical-Examier http://lauraafoster.com/following/lauraafoster.com/Dr-G-Medical-Examier Mon, 04 Apr 2011 14:26:29 +0000 Laura Foster 1259767 <img src="http://payload.cargocollective.com/1/2/81558/1259767/babydoll.jpg" width="670" height="867" width_o="2048" height_o="2650" src_o="http://payload.cargocollective.com/1/2/81558/1259767/babydoll_o.jpg" data-mid="6106594" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259767/penguin.jpg" width="670" height="867" width_o="2048" height_o="2650" src_o="http://payload.cargocollective.com/1/2/81558/1259767/penguin_o.jpg" data-mid="6588290" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259767/bear.jpg" width="670" height="867" width_o="2048" height_o="2650" src_o="http://payload.cargocollective.com/1/2/81558/1259767/bear_o.jpg" data-mid="6106614" border="0" align="left"/> Student Work Art Direction and Copywriting: Laura Foster Media: Print Objective: Showcase Dr. G Medical Examiner as a serious show with a TV-14 rating. Strategy: Our goal was to highlight the TV-14 rating in a light hearted way, showing the funny result of what would happen if kids watched it. Student Work Art Direction and Copywriting: Laura Foster Media: Print Objective: Showcase Dr. G Medical Examiner as a serious show with a TV-14 rating. ... http://lauraafoster.com/Matthew-Carter-Lecture http://lauraafoster.com/following/lauraafoster.com/Matthew-Carter-Lecture Mon, 04 Apr 2011 01:45:00 +0000 Laura Foster 1259725 <img src="http://payload.cargocollective.com/1/2/81558/1259725/Matthewposterinplace.jpg" width="670" height="972" width_o="1800" height_o="2613" src_o="http://payload.cargocollective.com/1/2/81558/1259725/Matthewposterinplace_o.jpg" data-mid="6719000" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259725/Matthetwticketinplace.JPG" width="670" height="360" width_o="2048" height_o="1101" src_o="http://payload.cargocollective.com/1/2/81558/1259725/Matthetwticketinplace_o.JPG" data-mid="6719003" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259725/Matthewbookcover.JPG" width="670" height="466" width_o="2048" height_o="1426" src_o="http://payload.cargocollective.com/1/2/81558/1259725/Matthewbookcover_o.JPG" data-mid="6722670" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259725/Matthewopen.JPG" width="670" height="445" width_o="2048" height_o="1361" src_o="http://payload.cargocollective.com/1/2/81558/1259725/Matthewopen_o.JPG" data-mid="6722678" border="0" align="left"/> Student Work Art Direction and Copywriting: Laura Foster Media: Branding, Print Objective: Design the promotional materials for a fictional typography lecture at SCAD. Strategy: Choosing to highlight the typographer Matthew Carter, I designed promotional materials around his process type creation. Carter starts his fonts from first designing an h and o. By layering his typeface Georgia in an X-ray pattern, I was able to showcase his process in a simple way without words. I carried this execution through poster, ticket and booklet designs. Student Work Art Direction and Copywriting: Laura Foster Media: Branding, Print Objective: Design the promotional materials for a fictional typography lecture at... http://lauraafoster.com/The-Home-Depot-iPhone-App http://lauraafoster.com/following/lauraafoster.com/The-Home-Depot-iPhone-App Mon, 04 Apr 2011 00:54:14 +0000 Laura Foster 1259427 <img src="http://payload.cargocollective.com/1/2/81558/1259427/ThumbHomeDepot_1.png" width="540" height="328" width_o="540" height_o="328" src_o="http://payload.cargocollective.com/1/2/81558/1259427/ThumbHomeDepot_1_o.png" data-mid="6585925" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259427/What If copy.jpg" width="540" height="329" width_o="540" height_o="329" src_o="http://payload.cargocollective.com/1/2/81558/1259427/What If copy_o.jpg" data-mid="6586286" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259427/UsingTheHomeDepot.png" width="540" height="330" width_o="540" height_o="330" src_o="http://payload.cargocollective.com/1/2/81558/1259427/UsingTheHomeDepot_o.png" data-mid="6585946" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259427/Social Media copy.jpg" width="540" height="330" width_o="540" height_o="330" src_o="http://payload.cargocollective.com/1/2/81558/1259427/Social Media copy_o.jpg" data-mid="6586360" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259427/QRCODE.png" width="670" height="502" width_o="2048" height_o="1535" src_o="http://payload.cargocollective.com/1/2/81558/1259427/QRCODE_o.png" data-mid="6091298" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259427/QRCODEPaintSample.png" width="670" height="502" width_o="2048" height_o="1536" src_o="http://payload.cargocollective.com/1/2/81558/1259427/QRCODEPaintSample_o.png" data-mid="6091305" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259427/Flooring Application.png" width="670" height="518" width_o="2048" height_o="1585" src_o="http://payload.cargocollective.com/1/2/81558/1259427/Flooring Application_o.png" data-mid="6091313" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259427/PaintingApplication.png" width="670" height="438" width_o="2048" height_o="1341" src_o="http://payload.cargocollective.com/1/2/81558/1259427/PaintingApplication_o.png" data-mid="6091323" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259427/Kitchenapplication.png" width="670" height="552" width_o="2048" height_o="1689" src_o="http://payload.cargocollective.com/1/2/81558/1259427/Kitchenapplication_o.png" data-mid="6091334" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259427/OutsidePainting.png" width="540" height="330" width_o="540" height_o="330" src_o="http://payload.cargocollective.com/1/2/81558/1259427/OutsidePainting_o.png" data-mid="6585857" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259427/FlooringApp.png" width="540" height="363" width_o="540" height_o="363" src_o="http://payload.cargocollective.com/1/2/81558/1259427/FlooringApp_o.png" data-mid="6585869" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259427/KitchenApp.png" width="558" height="363" width_o="558" height_o="363" src_o="http://payload.cargocollective.com/1/2/81558/1259427/KitchenApp_o.png" data-mid="6585876" border="0" align="left"/> Student Work Idea: Laura Foster Art Direction: Laura Foster & Chris Brinlee Jr. Media: iPhone Application, Viral Web Teaser Objective: Bring the Home Depot into the 21st century using augmented reality, allowing consumers to see before they buy. Strategy: The concept came out of a desire to use new technology to push brand image into the palms of consumers. This smart phone app would allow users to see their home improvement projects before making any commitments. Available for download from the app store, driven through QR codes inside the Home Depot and continued through social media, users could share their home improvement goals, projects and accomplishments without ever stepping inside of the Home Depot. Recognition: Silver SCADDY Award Winter 2011 Watch the Youtube video to get the full effect. Student Work Idea: Laura Foster Art Direction: Laura Foster & Chris Brinlee Jr. Media: iPhone Application, Viral Web Teaser Objective: Bring the Home... http://lauraafoster.com/MillionTrees-NYC http://lauraafoster.com/following/lauraafoster.com/MillionTrees-NYC Sun, 03 Apr 2011 23:39:01 +0000 Laura Foster 1259343 <img src="http://payload.cargocollective.com/1/2/81558/1259343/1yellow.png" width="540" height="698" width_o="540" height_o="698" src_o="http://payload.cargocollective.com/1/2/81558/1259343/1yellow_o.png" data-mid="11306590" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259343/1red.png" width="540" height="698" width_o="540" height_o="698" src_o="http://payload.cargocollective.com/1/2/81558/1259343/1red_o.png" data-mid="11306592" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259343/1green.png" width="540" height="698" width_o="540" height_o="698" src_o="http://payload.cargocollective.com/1/2/81558/1259343/1green_o.png" data-mid="11306587" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259343/1reddeep.jpg" width="540" height="698" width_o="540" height_o="698" src_o="http://payload.cargocollective.com/1/2/81558/1259343/1reddeep_o.jpg" data-mid="11306441" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259343/1orange.png" width="540" height="698" width_o="540" height_o="698" src_o="http://payload.cargocollective.com/1/2/81558/1259343/1orange_o.png" data-mid="11306593" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259343/1multi.png" width="540" height="698" width_o="540" height_o="698" src_o="http://payload.cargocollective.com/1/2/81558/1259343/1multi_o.png" data-mid="11306588" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259343/outdoorplaceNYC.jpg" width="670" height="862" width_o="1988" height_o="2560" src_o="http://payload.cargocollective.com/1/2/81558/1259343/outdoorplaceNYC_o.jpg" data-mid="11306793" border="0" align="left"/> Student Work Art Direction and Copywriting: Laura Foster Media: Print, Outdoor Objective: Brand MillionTreesNYC as pure New York. Strategy: MillionTreesNYC is a non-profit organization created to plant a million trees in New York City by 2014. In order to complete this goal, they rely on communities coming together to plant trees as a whole. The aim of this campaign was to inspire the people of New York to get out their gardening gloves by showing them what their five boroughs could look like after a million trees were planted. In addition, a new website was created, as well as a sticker campaign to drive even more awareness. Recognition: Silver SCADDY Award Winter 2011 Gold SCADDY Award Winter 2011 Gold Regional ADDY Award Winter 2011 Silver District 7 ADDY Award Spring 2011 <img src="http://payload.cargocollective.com/1/2/81558/1259343/milliontreehomepage1.png" width="670" height="536" width_o="1350" height_o="1080" src_o="http://payload.cargocollective.com/1/2/81558/1259343/milliontreehomepage1_o.png" data-mid="11270844" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259343/milliontreeotherpage.png" width="670" height="536" width_o="1350" height_o="1080" src_o="http://payload.cargocollective.com/1/2/81558/1259343/milliontreeotherpage_o.png" data-mid="11271220" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259343/bumper-sticker.png" width="670" height="804" width_o="720" height_o="864" src_o="http://payload.cargocollective.com/1/2/81558/1259343/bumper-sticker_o.png" data-mid="11271319" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1259343/itreenyc.png" width="670" height="603" width_o="720" height_o="648" src_o="http://payload.cargocollective.com/1/2/81558/1259343/itreenyc_o.png" data-mid="11271322" border="0" align="left"/> Student Work Art Direction and Copywriting: Laura Foster Media: Print, Outdoor Objective: Brand MillionTreesNYC as pure New York. Strategy: MillionTreesNYC... http://lauraafoster.com/Outreach-International http://lauraafoster.com/following/lauraafoster.com/Outreach-International Sun, 03 Apr 2011 23:15:47 +0000 Laura Foster 1062879 <img src="http://payload.cargocollective.com/1/2/81558/1062879/hammerinplace.jpg" width="614" height="900" width_o="614" height_o="900" src_o="http://payload.cargocollective.com/1/2/81558/1062879/hammerinplace_o.jpg" data-mid="6743195" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1062879/pumpinplace.jpg" width="598" height="900" width_o="598" height_o="900" src_o="http://payload.cargocollective.com/1/2/81558/1062879/pumpinplace_o.jpg" data-mid="6743198" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/81558/1062879/Shovelinplace.jpg" width="595" height="800" width_o="595" height_o="800" src_o="http://payload.cargocollective.com/1/2/81558/1062879/Shovelinplace_o.jpg" data-mid="6743266" border="0" align="left"/>Student Work for Outreach International Art Direction: Erik Wagner, Nicole Belcher, Laura Foster Copywriting: Laura Foster Media: Print Posters, Banners, Case Study Objective: Explain the idea behind Outreach International, highlighting the non-profits goal of helping people to help themselves in order to grow sustainable futures for their communities. Strategy: The message of Outreach International is a difficult one to explain and even more difficult to understand. Their mission is not to simply give aid to communities, but instead give them education and knowledge, the tools, to help themselves. We communicated this message by creating tools out of text, showing people that the tools of tomorrow are more than just tools. The copy reads: It's not just about the hammer, it’s about teaching them how to use it. That’s what makes Outreach International different. Instead of simply providing housing, we teach communities the skills to build their own. This solution leads to long-term results, turning third world villages into sustainable and thriving environments. Your donation is the tool for a better tomorrow. For more information on donations, please visit www.outreach-international.org Student Work for Outreach International Art Direction: Erik Wagner, Nicole Belcher, Laura Foster Copywriting: Laura Foster Media: Print Posters, Banners, Case...